---
title: What Is The Eligibility Criteria For Growth Products?
description: A guide to the six eligibility criteria for the TourRadar Elevate program, what each one means, why it matters, how we calculate it, and what you can do to improve it.
---

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# What Is The Eligibility Criteria For Growth Products?

## This article explains the eligibility criteria for joining TourRadar Growth products such as the Elevate program and Ads campaigns.

##### **How eligibility works**

- We assess every operator against six performance criteria, all measured over the most recent 12 months.
- Your eligibility status refreshes weekly. Improvements take up to a week to be reflected in the dashboard.

##### **There are two possible eligibility states:**

- **Eligible —** you meet all six criteria. You can request to join Elevate and set up Ads campaigns.
- **Not Eligible —** you are missing one or more criteria. Improve the failing criteria and your status updates at the next weekly refresh.

### **The six criteria**

#### **Bookings**

**What it means:** The total number of confirmed bookings your tours have received.

**Why it matters:** A minimum booking volume shows your tours are commercially viable and that travelers find value in your offering.

**How it’s calculated:** Sum of confirmed bookings (status: confirmed, not cancelled) across all your tours in the last 12 months.

**Threshold:** 5 or more confirmed bookings.

**How to improve:**

- Make sure all your tours are listed, active and have current departure dates available
- Improve tour content, photos, descriptions, itineraries to lift conversion
- Use TourRadar promotions and widget tools to drive more visibility

#### **Verified Reviews**

**What it means:** The number of reviews left by travelers who booked and traveled on your tours via TourRadar.

**Why it matters:** Verified reviews help travelers feel confident booking with you. They are one of the most important factors in building trust on TourRadar.

**How it’s calculated:** Count of reviews left by verified travelers (booking confirmed and completed) in the last 12 months.

**Threshold:** 2 or more verified reviews.

**How to improve:**

- Encourage travelers to leave a review after their trip. TourRadar sends automated review requests, but a friendly reminder from you helps. [Learn more about how to share review links](https://help.tourradar.com/en/operators/how-to-send-review-invites?hsLang=en)
- Deliver an on-trip experience worth writing about
- Follow up with travelers post-trip for honest feedback

#### **Average Review Rating**

**What it means:** The average star rating across all your verified reviews (1 to 5 stars).

**Why it matters:** Verified reviews help travelers feel confident booking with you. They are one of the most important factors in building trust on TourRadar.

**How it’s calculated:** Average of all verified review ratings over the last 12 months; each review counts equally.

**Threshold:** 4.25 or higher (out of 5).

**How to improve:**

- Read recent reviews carefully to identify patterns; address common feedback themes
- Set accurate expectations in your tour descriptions; surprises (positive or negative) shape ratings
- Train local guides and partners on traveler-experience essentials

#### **Enquiry-to-Booking Rate**

**What it means:** The share of inbound traveler enquiries that turn into confirmed bookings.

**Why it matters:** A strong conversion rate signals that your tours match traveler demand and that you respond effectively to enquiries.

**How it’s calculated:** Confirmed bookings divided by total enquiries received in the last 12 months, expressed as a percentage.

**Threshold:** 20% or higher.

**How to improve:**

- Respond to enquiries quickly and personally;  the first reply is critical
- Be transparent about pricing, availability, and what is included
- Offer alternatives when a specific tour or date is unavailable, rather than just declining

#### **Average Response Time**

**What it means:** How long, on average, it takes your team to respond to traveler enquiries on the TourRadar platform.

**Why it matters:** Travelers often enquire with multiple operators. A faster response dramatically improves your chances of winning the booking.

**How it’s calculated:** Average time from enquiry receipt to your first response, across all enquiries in the last 12 months.

**Threshold:** 24 hours or less on average.

**How to improve:**

- Set up email and mobile notifications for new enquiries so your team sees them immediately.
- Set a goal for your team — for example, reply to every enquiry within four business hours
- Use templated responses for common questions to speed up replies without losing personalisation.

#### **Booking Decline Rate**

**What it means:** The share of confirmed bookings your team subsequently declines (for example, due to availability issues or pricing errors).

**Why it matters:** When a confirmed booking is declined, it creates a frustrating experience for the traveler and can affect their confidence in both TourRadar and your company. A low decline rate shows that your availability and pricing are accurate and reliable.

**How it’s calculated:** Declined bookings divided by total confirmed bookings in the last 12 months, expressed as a percentage.

**Threshold:** 8% or less.

**How to improve:**

- Keep your availability calendar accurate and up to date
- Review pricing regularly; avoid outdated prices that you cannot honour
- If you have inventory constraints, set realistic capacity per departure instead of over-listing

- [What's New on TourRadar](https://help.tourradar.com/en/operators/whats-new-on-tourradar?hsLang=en)
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    - [Promotions](https://help.tourradar.com/en/operators/operator-dashboard?hsLang=en#promotions)
    - [Growth](https://help.tourradar.com/en/operators/operator-dashboard?hsLang=en#growth)
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- [Enquiries & Bookings](https://help.tourradar.com/en/operators/enquiries-bookings?hsLang=en#main-content)

    - [Understanding the Booking Conversation Page (BCP)](https://help.tourradar.com/en/operators/enquiries-bookings?hsLang=en#understanding-the-booking-conversation-page-bcp)
    - [Managing your Enquiries & Bookings](https://help.tourradar.com/en/operators/enquiries-bookings?hsLang=en#managing-your-enquiries-bookings)
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- [Direct Booking Solution](https://help.tourradar.com/en/operators/direct-booking-solution?hsLang=en#main-content)

    - [General Information](https://help.tourradar.com/en/operators/direct-booking-solution?hsLang=en#general-information)
    - [How to utilize the Direct Booking Solution](https://help.tourradar.com/en/operators/direct-booking-solution?hsLang=en#how-to-utilize-the-direct-booking-solution)
    - [Widgets](https://help.tourradar.com/en/operators/direct-booking-solution?hsLang=en#widgets)
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