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How Do Adventure Styles Get Categorized?

Adventure styles are now applied automatically to your tours depending on the content.

What's changed

Every tour on TourRadar now has its Adventure Style assigned automatically. When you create a new tour or import one through your feed, our system reads your tour content and applies the right Adventure Style for you — no manual tagging needed.

This applies to both new tours going forward and your existing live inventory, which has been reclassified into the refreshed set of Adventure Styles.

How it works

Our classifier reads the content you already provide for each tour and matches it to the most fitting Adventure Style. It looks at three things:

  • Tour name — the strongest signal (e.g. "Mekong River Cruise" clearly points to a cruise)
  • Tour introduction — your marketing description
  • Itinerary — each day's title and description

The style is decided by which experience your content describes most strongly and most consistently across the itinerary. A single mention of an activity won't change a tour's style — the system looks for the experience that defines the trip day to day.

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The 16 Adventure Styles

Safari, Nature & Wildlife, Hiking & Trekking, Island Hopping, River Cruise, Sailing, Polar, Northern Lights, Adventure & Adrenaline, Road Trip & Self-Drive, Bicycle, Ancient Wonders, Food & Wine, Festival & Events, Wellness & Retreats, and City & Culture.

Most of these will be familiar, several styles kept their names, while others were renamed or broadened to match how travellers actually search (for example, Wildlife is now Nature & Wildlife, and Self-Drive is now Road Trip & Self-Drive). Ancient Wonders is brand new, built to surface tours centred on archaeological and historical landmarks.

Why we made this change

The new styles are cleaner, more traveller-facing, and consistently applied across all inventory. They're also SEO-optimised to attract more travellers searching by experience — which means more visibility for your tours.

Automating the step also keeps your inventory consistently tagged from the moment a tour enters the system, removing a manual task that used to sit between your content and your listings going live.

What this means for you

  • You don't need to do anything. Styles are applied for you on new and imported tours.
  • The richer your content, the better the match. Clear tour names, a strong introduction, and detailed day-by-day itineraries all help the classifier place your tour in the right style.
  • Your existing tours have been reclassified into the new styles based on their itinerary content.

Tips for the best results

If you'd like your tours to land in a specific style, make sure your content reflects the core experience clearly. For example, if hiking is the main daily activity, ensure your itinerary describes the trekking on each day rather than just sightseeing stops.

If you spot a tour that doesn't seem to match the right style, please reach out to your TourRadar contact and we'll take a look.