Below are methods to help optimize your Direct Booking Solutions to increase conversions.
Direct Booking Solution (DBS) is a great way to generate more traffic through your operator website. Optimizing your DBS will further increase the effectiveness of this tool and create a seamless booking process for travelers visiting your website.
Things to Consider:
Replace your Operator General Contact Us Form with ours
Using the 'Contact Us' URL located in the links section of DBS, you can set up a clean and simple process for travelers to ask questions about trips they are interested in. This form automatically creates a Booking Conversation Page where you capture customer details and are also able to convert them into a booking.
Ensure all tours have TourRadar Book Now and Inquire Now Buttons
This makes sure that travelers know what the 'Book/Inquire Now' buttons look like on your website and that there is a button for each of your listed tours. The links to add these buttons can be found in the 'Links' section of DBS in your Operator Dashboard.
What it looks like on the Operator Dashboard:
Remove all other existing forms (No duplicate inquiry forms)
It is important to remove all other existing forms/buttons when adding the Direct Booking Solutions tools to your website. This ensures that there are no formatting issues and keeps your branding consistent on your website. This also provides a seamless and clear structure to handle all incoming requests.
Buttons are placed visibly for the customer (Recommended: in the upper part of the tour pages)
It is crucial to have an easily visible and user-friendly book now/inquiry button on your website. These buttons should be strategically placed to avoid any confusion for travelers when they want to book one of your tours.
If you have tried these optimization methods and are still having problems getting traffic or conversions, please send us an email at partner-solutions@tourradar.com with more information.