---
title: What Are the Benefits of Reviews?
description: Find out why Reviews are so important.
---

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# What Are the Benefits of Reviews?

## Find out why Reviews are so important.

Tour reviews play a big role in attracting more travelers. Statistics show that tours with more reviews tend to receive higher traffic and more bookings on [TourRadar.com](http://www.tourradar.com/) Marketplace.

That’s why reviews are a key part of the [Tour Score](https://help.tourradar.com/en/operators/what-is-the-tour-score-and-how-does-it-work?hsLang=en)initiative, our quality ranking system for tours on the Marketplace. Reviews build trust and help your adventures stand out.

✅ **Good to know:**  
You can collect reviews from *any* traveler who joined your tour—not just those who booked through TourRadar. Our **White-Label Review Tool** makes it easy to gather reviews from all past travelers.

For more tips on how to make the most of your TourRadar reviews, please read below.

 

#### **White-Label**

With our **White-Label Review Tool**, you can invite *all* your travelers to leave reviews, not just those who booked through TourRadar. The review form shows **your branding only**, so it looks and feels like a direct request from your company.

**How it works:**

- Travelers answer **two short questions**:
  
    - One review appears on **TourRadar**.
    - The second is a **company-specific review** just for your use.
- The company review is **not published on TourRadar** and is **SEO-safe** to reuse on your own website.
- You can safely copy and share these company reviews on your website without risking duplicate content issues on Google.

🎥 **Watch the video tutorial** below or read **Send Review Invites** for step-by-step instructions.

 

#### **Get Your Guides Involved in Collecting Reviews on Tour**

Your tour guides can play a key role in gathering great reviews!

**Here’s how:**

- Make sure each guide has a [Guide Profile](http://www.tourradar.com/guide-community) set up on TourRadar
- Guides can **share their personal review link** with travelers
- Or, provide an **internet-enabled tablet** so travelers can leave a review on the spot, while the experience is still fresh.

This personal touch often leads to more detailed, positive reviews.

 

#### **Manual Reviews**

To protect the integrity of the TourRadar platform, **manual submission of reviews is not allowed**.

All reviews must be submitted by the traveler using one of the following verified methods:

- A **Facebook profile**
- A **Google account (Google+ Profile)**
- A **verified email address**

⚠️ **Important:**  
Never submit a review impersonating a traveler. Doing so will result in the review being removed and may lead to **account suspension**. TourRadar has a **zero-tolerance policy** for fake or misleading reviews. For more details, see our [Review Moderation policy.](https://help.tourradar.com/en/operators/how-are-reviews-moderated?hsLang=en)

#### **Reviewing Multiple Tours**

Traveler who have travelled on multiple tours with your company are welcome to review all the tours that they have travelled on. This will be monitored through our [Review Moderation](https://help.tourradar.com/en/operators/how-are-reviews-moderated?hsLang=en) process.

 

 

<iframe class="hs-responsive-embed-iframe" height="315" src="https://www.youtube.com/embed/LOYUUpsXEf8" style="position: absolute; top: 0; left: 0; width: 100%; height: 100%; border: none;" width="560" allowfullscreen data-service="youtube"></iframe>

 

 

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